2010

Obsession Campaign

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When reaching perfection becomes an obsession!

Explore the Mövenpick quest for perfection illustrated with 3 different shoots featuring the international model Michelle Vawer.

The first quest is the search for the most perfect ingredients to create amazing ice cream recipes. The second quest is the art of combining flavours, a skill stemming from the unmatched savoir-faire of our “Maître Glaciers”. Finally, the third quest revolves around the obsession with showcasing ice cream to perfection.

Go behind the scenes and discover the campaign and the making-of documentary, with the creative transformations of the stunning fashion model Michelle Vawer

Campaigns

Discover our campaings through the years! Mövenpick has remained focused on communicating on its passion for gastronomy, its quest for best ingredients of nature and swiss perfection.